Winning organizations are in the business of trust.

Marketing strategy and go-to-market.

400+ product launches. 90% repeat and referral since 2008.

Mixed-media artwork: charcoal figures on torn paper, turned toward one another.

AI is changing the rules in how buyers make decisions.

Customer channels are flooded with AI slop, making it harder to break through and earn regard.

Current rivals re-pitch in weeks.

AI-native competitors emerge suddenly.

The standard

What a company has to be to earn trust.

Accurate: Buyers can't tell what's real anymore. Transparency and clarity.
Thorough: Personal at scale is becoming expected.
Different with purpose: First, best, only. Say and prove it.
Organized: What lives in heads and silos can't scale efficiently. Write it down so a stranger, or a machine, can run it.
Agile: The landscape changes overnight; act on new intelligence proactively.
Ever-present: Takes many little touches to earn space in memory.

The test

Why should I listen to you?

Why should I trust you?

Every buyer asks both, in that order. The first you answer by saying something different and true. The second you answer by proving it, and then by earning it again, over and over.

Listening and trusting look different in every company. So we agree on what they mean before the work starts: what counts as a lead, what counts as a customer, what a good quarter is. We write that down at the start instead of arguing about it at the end.

400+Product launches
90%Repeat and referral since 2008

Samsung

Product launches across devices and carriers, plus retail, loyalty and promotions.

Microsoft

Launch concepts and retail merchandising for a new category of PC.

Qualcomm

A technical keynote reframed around the people the technology serves.

Boeing

Positioning and launch strategy for a new division.

Constellation Brands

Brand personality and seasonal retail campaigns for a challenger wine brand.

NEC

A new B2B brand in retail technology, from identity to trade launch.

Mission Foods

Test market and national rollout for a relaunched core tortilla line.

Fiserv

Animated explainer video development as sales support.

We build strategies at all levels.

Earthbound Trading Co.
Email marketing and omnichannel retention strategy.
NutraSync
Brand positioning and go-to-market strategy for a product relaunch.
Vess Energy Group
Product strategy, market positioning and sales materials.
Molecular Testing Labs
Sales strategy, messaging and AI training for the marketing function.

People come here for marketing. Some of them now ask a second question: where does AI belong in it? That work lives at ignitepartnership.ai, and it starts from one line. Where should we use AI? Where revenue is made.

Go to ignitepartnership.ai →

Projects

Open for marketing work.

Strategy, go-to-market and product launches, project by project. The job has not changed: find the one thing that sets a company apart, say it the same way on every surface a buyer meets, and put it in the hands of the people who sell. If you have one in mind, the form below goes straight to Mike.

Founder

Mike Covert
Founder & CEO,
Ignite Partnership

25+ years in marketing strategy and go-to-market (Samsung, Microsoft, Qualcomm), 400+ product launches, and a client base that's 90% repeat and referral since 2008. The thinking behind those launches is the thinking I bring to AI in marketing now. I'm a founder and chief executive myself, running my own businesses as AI-centric operations.

Mike on LinkedIn →

Have a project in mind?

A few lines is enough. It goes straight to Mike.