Samsung

THE OPPORTUNITY

Over time, Samsung’s presence at Best Buy provided the brand with an unprecedented opportunity to increase its footprint and visibility, but the retailer needed reassurance that Samsung and its partners would add value to every step of the customer experience.

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GAIN TRUST THROUGH ITERATIVE EXECUTIONS

Having never allowed a third-party manufacturer freedom to create permanent display space, Best Buy had to be convinced one project at a time. Samsung trusted Ignite to lead this collaboration with several projects over a two-year period, during which an initial table experience blossomed into the first dedicated footprint, the Samsung Experience Shop. From concepting and buyer journey assessment to final installations, Ignite helped to solidify the relationship and perfect the customer experience.

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A WIN FOR CUSTOMERS, THE BRAND AND THE RETAILER

Now installed in 1,300 stores nationwide with footprints up to 23’x20’, Samsung enjoys permanent, customer-centric floor space at Best Buy. Samsung can leverage this ongoing relationship’s success to establish other retailer relationships.

LIVE DEVICES ALLOW
SHOPPERS TO ENGAGE

In addition to retail design and wayfinding support, Ignite’s in-house Digital Engagement Department imagined how the consumer experience could be enhanced with on-device videos, retail mobile applications and “silent sales associate” product interactions.

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“This is a very meaningful development from the customer standpoint. It is an opportunity to touch, feel and learn about great products and how they work together.”

– Hubert Joly, CEO, Best Buy

Ignite can help to humanize your customer’s experience, simplify how it’s delivered, and empower every touch point to make contextual sense. Fill this out to learn how.