Samsung – VR

BRINGING VIRTUAL
REALITY TO LIFE

After six years of developing in-store digital creative for Samsung’s most iconic devices, it was no surprise that their team counted on our expertise to bring the Gear VR demo experience to life at over 5,000 retail locations.

UNDERSTANDING
SHOPPER MOTIVATIONS

When the Gear VR initially launched, the in-store device demo featured a content reel that automatically played once the shopper put on the headset. However, after months of monitoring, it became clear that the engagement rates weren’t quite what Samsung expected.

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SPEAKING THE
SHOPPER’S LANGUAGE

Shoppers were intrigued by the surreal visuals that surrounded them within the demo, but the lack of clear operating instructions and limited interactivity were causing testers to abandon the experience too soon. Because the adoption of personal VR technology was still so new, we discovered that people wanted to be eased into the world of VR and were more inclined to make a purchase if they felt they truly understood the breadth of the technology’s ability to enhance their everyday life.

ACTIVATING
WITH PERSPECTIVE

We humanized the experience by adding a welcoming voice-over.

We simplified the engagement by utilizing gaze-based navigation.

We empowered the user to take charge by selecting their own content.

CREATING THE ULTIMATE
VIRTUAL REALITY SHERPA

We leveraged Samsung’s premium design elements to create an interactive menu interface that slowly introduced the shopper to the stunning world of VR and all its entertainment possibilities before dropping them into a fast-paced, unfamiliar experience. A sleek, suspended holodeck welcomed users to the demo, while a simple, but directive, voice-over guided them through their ability to use gazed-based selection to preview content.

By empowering shoppers to understand and control their VR experience, we exponentially increased the amount of time each user spent with the demo.

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Ignite can help to humanize your customer’s experience, simplify how it’s delivered, and empower every touch point to make contextual sense. Fill this out to learn how.