Qualcomm needed to tell partners about how LTE Broadband could change how, where and when people use their mobile devices. With a stout trade following, the right audience was in the room. When they asked for presentation help, we jumped at the chance.
Most clients are used to providing slides with information overload. We saw an opportunity to simplify the storytelling and make the information easier to absorb.
START FROM THE INTENDED OUTCOME
Having the right audience is only part of the solution. Our next step was to identify the true nature of the touchpoint. When it became clear the objective was to inspire follow-up appointments, we knew to leverage the opportunity differently than the initial ask.
Humans aren’t built to take in everything. We’ve evolved to extrapolate from critical bits of information.
CRAFT A NARRATIVE
Instead of choking on the how of techs and specs, we gave them a story that focused on the why—revenue growth and better connectivity management. Instead of using precious moments at trade shows to overcome barriers with details, we crafted a narrative that allowed the target audience’s imaginations to take the reins. By turning presenters into storytellers, we changed Qualcomm from service provider into thought leader.
Today, that story is referred to as the “gold standard” for Qualcomm presentations.
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