The ALS Association did a fantastic job adapting the “Cold Water Challenge” trend into the more ownable “Ice Bucket Challenge.” The videos that have become serious newsfeed fodder over the past two weeks either annoy or intrigue you. Opinions vary widely on the effectiveness and appropriateness of the material, but in terms of both awareness and revenue generation, it can objectively be considered a success.
In discussing the trend, Igniters discussed what a picture of viral “success” looks like. Is it only about the views? In order to deem any piece of content a viral success or failure, we have to put some guidelines around creating potentially viral content.Continue Reading