Have you ever seen vanilla flavored toothpaste? Occasionally, it crops up at my grocery store and inevitably winds up banished to clearance. So why do brands keep producing it? It’s because when sales dip, traditional products can be destroyed by well-meaning reinvention. But you can boost sales without sacrificing brand spirit, like how Jafflechutes is delivering grilled cheese by parachute.
Perhaps I don’t just speak for myself when I say grilled cheese is sacred. It’s cheap, delicious, and incredibly difficult to mess up. It’s goopy with nostalgia. No one needs to reinvent grilled cheese because it’s already perfect.Continue Reading