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Is Meerkat the Next Twitter? Lessons from a SXSW Launch.

Posted by Katie Cantu
March 27, 2015 at 3:53 PM

http://www.ignitepartnership.com/hs-fs/hub/309766/file-2678966168-jpg/Meerkats.jpgEvery spring, the city of Austin, Texas, is consumed by the South by Southwest festival. Thousands of people flock to SXSW to attend the music and film portion. But in the last decade, it isn’t the musicians and actors that seem to make the biggest splash at South by Southwest. It’s the nerds.

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Topics: Brand Building, Brand Perception, Brand Identity, New Product Launch, Launch Marketing, Product Launch, Brand Design, Launch Strategy, SXSW, South-by-Southwest, Meerkat

Could Product Launch Save Your Brand?

Posted by Eric Harris
March 23, 2015 at 9:28 AM

Product LaunchThe world has changed. Brands can become irrelevant overnight, and competitors are developing entire categories that replace core product offerings in record time. With brand loyalty at its lowest in decades, what's an expert marketer to do? Consult our flowchart to find out if product launch can save your brand.

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Topics: Brand Building, Brand Perception, Brand Strategy, Launch Marketing, Product Launch, Launch Strategy

The World Doesn’t Care About Your Product Launch Plan

Posted by Anh Ta
March 11, 2015 at 4:31 PM

http://www.ignitepartnership.com/hs-fs/hub/309766/file-2607472829-jpg/Chess.jpgYour team is tasked with creating and executing a stellar product launch. You spend months researching, strategizing, gathering data, creating processes and defining timelines. You have a plan, everything is in place and you’re ready for go-time.

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Topics: Brand Perception, Brand Strategy, Product Launch, Product Positioning, Launch Strategy, Apple Watch

What Have You Done for Me Lately? Three Benefits Every Product Launch Should Provide

Posted by Mike Covert
February 25, 2015 at 1:42 PM

fingersEveryone wants something. Marketers have to figure out what their target customer wants. The good news is, how to provide it isn’t rocket science. But too many product launches over complicate this process with complex user personas, spreadsheets full of dense data or highly technical market analyses. Convincing your consumers you can meet their needs doesn’t have to be so hard – it just has to be strategic.

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Topics: Brand Perception, Brand Identity, Brand Strategy, Product Launch, Product Positioning, Brand Design

The First Law of Product Launches: Capitalize on Marketing Momentum

Posted by Katie Cantu
February 18, 2015 at 10:00 AM

Dominoes_-_ignite_blogNewton taught us that an object in motion tends to stay in motion, and that law applies to more than just physics. In marketing, the product launch demonstrates the same concept. Once the first pieces of a launch strategy begin to move, the rest follow like a line of dominoes. Brands can either take advantage of that momentum, or they can fall victim to it. In order to succeed, the product launch needs everything set up and in place before go-time. Once that happens, marketers can count on the natural progression of the well-planned launch to carry it through according to plan, allowing more freedom to manage the upkeep of the campaign and quickly pivot to address the unexpected challenge or opportunity as it arises.

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Topics: Brand Building, Brand Perception, Brand Identity, Brand Strategy, Product Launch, Product Positioning, Brand Design, Launch Strategy