“No soliciting unless you sell Thin Mints.”
That’s what the door declares at Emporium Pies in the Bishop Arts District of Dallas. The quaint pie shop’s sweet spot for Girl Scout Cookies certainly rings true to its patrons, but crumbling cookie sales in 2013 indicate door-to-door demise. After 90 years of traditional in-person sales, it’s no surprise that Girl Scouts of the United States of America is reinvigorating its Girl Scout Cookie Program by launching supplementary digital sales platforms.
What may surprise you is how astutely they’ve harnessed the power of launch to reinforce their brand virtues.