Our Clients


One project at a time, we develop long lasting relationships with some of the world’s most innovative tech brands, including three Global 500 companies.

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Case Studies


From insights to execution, we translate our clients’ technologies to the right audience in the right tone. Here are a few examples of how we brought their tech to life. All offer important lessons about how tech marketing should be more than specs marketing.

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What We Do


Marketing for technology brands is a discipline that requires expertise in three key areas.

Exploration

Stakeholder
Alignment

Gaining alignment from all stakeholders through a shared belief is key to success. Viewing goals with an earlier inter-disciplinary lens makes the job of marketing much easier.

– Stakeholder X-rays
– Customer Experience Map
– Core Messaging
– Brand Guidelines
– Internal Communication

Channel
Support

Whether you need to win at Walmart or wow through resellers, careful communication is necessary. Ignite develops programs for top retailers in all classes of trade, and VARs at every level of distribution.

– Retail Experience Design
– App Development
– Collateral
– Motion Content
– Content Development

Product
Launch

Tech brands are only as relevant as their next launch. Having orchestrated over 400 launches for some of the world’s biggest tech companies, Ignite knows how to disrupt and engage.

– Product Launch Strategy
– Product Launch Kits
– Sales Incentives
– Packaging
– Advertising

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How We Do It


Humanize

Humanize

The stories we tell on behalf of tech brands emphasize universal behavioral truths. No one has ever said, “Wow, I really identified with that list of specs.” Our goal is to resonate.

Simplify

There’s so much noise. In crowded spaces, we make it worthwhile for people to take notice, lean in, and learn more. When your message is critical, make it simple. Or don’t make it.

Empower

The old funnel has exploded. Every interaction matters more than ever before. We thrive on empowering all stakeholders to leverage context in shaping the customer experience.

Some People You Need To Meet


Ignite has 35 full-time employees, each with the highest standards of resourcefulness and restless curiosity. You deserve more than just tech and marketing expertise, so we add value to relationships through the decisions our people make, and how the work is delivered. Here are a few faces that are responsible for earning your trust.

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Mike Covert

President
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Craig Mewbourne

Creative Director
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Tripp Bushnell

Vice President
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Jamie Erschen

Account Supervisor
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Erin Covert

Chief Financial Officer
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Tom Wolf

Director of Production
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Dusty Pierce

Digital Creative Director
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Katie Cantu

Strategist

Interested in joining the team?

CHECK OUT OUR CAREERS PAGE

Our Perspective


Here we share our insight on the trends, cultural happenings and oddities that make up today’s landscape. These perspectives drive our strategic, creative process from day one of every launch.

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Address

IGNITE PARTNERSHIP, LLC
2201 N. Central Expressway
Suite 205
Richardson, TX 75080

Phone

MAIN 972.607.9935
FAX 214.722.9823

Email

info@ignitepartnership.com

Let’s Make Contact

Just fill out our form and we’ll get back to you in two shakes.